How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing
Binding: Hardcover
Book Condition: Fine in Near Fine dust jacket
Edition: First Edition; First Printing
Publisher: Washington Square, NY: New York University Press, 1998.
ISBN: 0814756166
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing
An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper.
Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author.
Price: $50.00
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