Books Tell You Why, Inc.

In The Tartan Sell, Gash tells the story of two generations of Tartans—from the Highland cattle drives of the nineteenth century to the modern day Scottish Renaissance. He introduces us to a colorful cast of characters, including the notorious Brontosaurus, who blazed a trail through the Nevada desert in search of fresh grazing land; the Scots-Irish cowboys who followed; and the tough, resourceful women who ran the homesteads and the cattle drives.

The story also takes us to the great Scottish distilleries, where whisky was born; to the rugged highlands, where the tartans were born; and to the great cities of Scotland, where the tartans went to be seen and worn.

The Tartan Sell is an exquisite and evocative exploration of the history, mythology, and culture of the tartans.; 8vo; $6.50.

Price: $40.00