Book #35039

Advertising Progress: American Business and the Rise of Consumer Marketing - 1st Edition/1st Printing

Pamela Walker Laird
Book #35039 Advertising Progress: American Business and the Rise of Consumer Marketing - 1st Edition/1st Printing. Pamela Walker Laird.

Binding: Hardcover
Book Condition: Fine in Near Fine dust jacket
Edition: First Edition; First Printing
Publisher: Baltimore, MD, and London: The Johns Hopkins University Press, 1998.
ISBN: 0801858410

First edition/first printing in Fine condition in Near Fine dust jacket with minor edgewear.

Advertising Progress: American Business and the Rise of Consumer Marketing is a book that discusses the history of American advertising and how it has progressed over the years. It examines how businesses have used marketing to reach consumers and discusses the effects that this has had on society as a whole. The book is written by Pamela Walker and was published in 1998.; 8vo; 479 pages.

Price: $50.00