Book Condition: Very Good+ in Very Good+ dust jacket
Edition: First Edition; First Printing
Publisher: New York: John Wiley & Sons, Inc., 2001.
First edition/first printing in Very Good+ condition in alike dust jacket with light edgewear.
In this book, Jack Trout shares his experience as the head of global marketing for some of the world's largest companies. He discusses the challenges and lessons he learned from working with some of the world's most iconic brands, including Ford, GE, and Intel.; 8vo; 223 pages.