Book #35046

Big Brands Big Trouble: Lessons Learned the Hard Way - 1st Edition/1st Printing

Jack Trout
Book #35046 Big Brands Big Trouble: Lessons Learned the Hard Way - 1st Edition/1st Printing. Jack Trout.

Binding: Hardcover
Book Condition: Very Good+ in Very Good+ dust jacket
Edition: First Edition; First Printing
Publisher: New York: John Wiley & Sons, Inc., 2001.
ISBN: 0471414328

First edition/first printing in Very Good+ condition in alike dust jacket with light edgewear.

In this book, Jack Trout shares his experience as the head of global marketing for some of the world's largest companies. He discusses the challenges and lessons he learned from working with some of the world's most iconic brands, including Ford, GE, and Intel.; 8vo; 223 pages.

Price: $35.00