From Worst to First: Behind the Scenes of Continental's Remarkable Comeback - 1st Edition/1st Printing
Binding: Hardcover
Book Condition: Near Fine in Near Fine dust jacket
Edition: First Edition; First Printing
Publisher: New York: John Wiley & Sons, [1998].
ISBN: 0471248355
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback - 1st Edition/1st Printing
A smart first edition/first printing in Near Fine condition in alike dust-jacket with light edgewear.
The story of Continental Airlines and its remarkable comeback is recounted in this book. The airline was set up in 1979 and was in serious financial trouble by the early 1990s. However, a series of innovative and courageous decisions by the company's management led to Continental's resurgence and its eventual incorporation into United Airlines. This book provides a fascinating look at the inner workings of a major airline and the strategies that were used to achieve success.; 8vo; 294 pages.
Price: $37.00
