Binding: 1/4 Cloth
Book Condition: Fine in Fine dust jacket
Edition: First Edition; First Printing
Publisher: New York: William Morrow and Company, Inc., 1988.
A Fine first printing of the first edition in equally unblemished dust-jacket, signed and inscribed by author Larry Beinhart on the title page.
In this book, Larry Beinhart takes readers on a tour of what he believes are the five most important factors that determine whether a product or service will be worth their money. He discusses factors like the quality of the product, the company's reputation, the customer service, and the price. He also provides examples of products and services that he believes fall into each category.; 8vo; 379 pages; Signed by Author.