The Edible Man: Dave Nichol, President's Choice, & the Making of Popular Taste
Binding: Cloth
Book Condition: Fine in Fine dust jacket
Edition: 1st Canadian Edition; Second Printing
Publisher: Toronto, ON, Canada: MacFarlane Walter & Ross, [1994].
ISBN: 0921912722
The Edible Man: Dave Nichol, President's Choice, & the Making of Popular Taste
A bright first edition/first printing in Very Good condition with soiled pages and page edges in alike edgeworn dust-jacket.
Dave Nichol was a pioneer in the development of the President's Choice brand of food products. He was also a leading figure in the history of Canadian food and a pioneer in the use of marketing to create popular taste. His story is the story of how one man's passion for food and wine helped to shape the way Canadians eat and drink.; 8vo; 365 pages; FSA.
Price: $40.00
